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Ideology and the Individual In Cinema, II

By David A.


First, before I begin, the following is not intended to make a conclusion on whether or not the modern incarnation of film represents “good” or “bad” art; I am not Slavoj Zizek, nor do I intend to be. Instead, this is a matter of examining ideologically functionality. It is intended to glance at what the majority of films, especially films derived from Hollywood, are implemented for with regards to bourgeois cultural hegemony.

We left off roughly at the conclusion that the modern manifestation of the cinematic hero is (consciously or unconsciously) a specific form of interpellation. This edition, however, seeks to understand, at least on an abstract level, the way in which the hero, the protagonist, inevitably serves a different function than it did in pre-Capitalist times given that art then was produced under different ideological circumstances, given the different mode of production which existed at the time. While what I put forth here may, indeed, apply to both the aesthetic form and with literature, I have chosen to dedicate this serial to the subject of film because it is among the chief examples (as well as the most popular) of a form of art which has developed entirely in the context of Capitalist cultural domination, and with regards to Hollywood, is entirely inseparable from the circulation of Capital (as the existence of many a studio film depends entirely on whether or not this is a possibility). This is, of course, not to say that other forms of media have not also been incorporated into the overall bourgeois superstructure; however, having existed throughout the ethos of humankind’s cultural expression, across different modes of production, such an analysis would have to be reserved for another time.

Literature and art of the past has offered us a myriad of heroes, of sagas, which romanticizes the experience of the struggle, something all organisms endure, which, in turn, formulates the narrative itself. Very often, however, the art produced existed in the realm of cultural self-expression wherein, as I previously pointed out, the characters that were produced by the narrative were entirely subject to the objective material conditions which were depicted within the narrative (wherein, also, the line betwixt fiction and non-fiction, myth and fact, was mystified). Let us examine the case of Cao Cao, as so famously depicted in the epic Romance of the Three Kingdoms. It was not Cao Cao, or any of the other romanticized warlords (Lu Bu, Liu Bei, etc.) who forged the narrative – they were the catalyst for the story of China’s upheavals, rather it was inversed. The troubles of that period were the catalyst for their manifestation, both in reality and, somewhat more importantly, in their immortalized depiction across the annals of history, starting from the aforementioned novel. The epistemological rupture betwixt Cao Cao or Achilles and, to use a crude example, a Rambo archetype, is that the latter exerts his determination very often isolated from or hostile to the objective material circumstances of a given situation, i.e. the masses or the environment (very often both). Only occasionally do modern heroes require the help from characters that are, of course, supporting them in their endeavor of personal conquest. In short, Cao Cao and the like are subject to the narrative at hand, whilst on the other side, modern cinematic heroes are very often masters of that very narrative.

Here I must pause, and for a moment explain that since this is being viewed through the prism of historical materialism, I must point out that I do not think that the protagonist, the hero, while nearly ubiquitous in art throughout human history, retains a transhistorical function. On the contrary, the effort must be put forth to thoroughly investigate the modern origins of the individualist archetype, immortalized time after time in the modern cinematic experience. Here, through Nietzschean self-determination and will, the protagonist is never subject to the objective conditions, but the very catastrophe of it’s being, manifested in explosions and gunfights, forms the modern narrative, seeping down into all manners of artwork from the golden screen above. Wherein did the protagonists’ function depart from an agent of cultural self-expression, in which they are secondary to overall drama of the narrative itself, to functioning as an agent of self-assertion whose very existence is the narrative? When did the protagonist become reified into the narrative itself, and when did narrative no longer from the soil from which various characters spring up? Without the Trojan war, without the siege of Troy, the objective conditions of the time, could Homer have had an avenue through which all those heroes could have been highlighted? Fictional or not, the objective events of that time shaped the stories, formed the narrative, from which characters sprang – and to those conditions were they vulnerable. Without the mistake made by Asano Naganori in assaulting Kira Yoshinaka, and without all the developments which transpired afterwards, again the objective conditions from which characters spring, what would have become of the Japan’s national legend, The 47 Ronin?

It should be noted that while looking fondly on storytelling of the past, this piece in no way suggests that the ethos of art return to the way it was in a previous mode of production, as such a thing would be the act of a philistine at best, and the crime of a reactionary at the worst. Springing back to the present, we can see that the narrative, the objective conditions, does not proceed the protagonists, but rather it is composed by the interpersonal affairs of the protagonist itself; the narrative is subject to them, and as such, cannot form independently. How often does the vigilant movie-watcher spot something attributable to the protagonist which forms a plot hole, and upon pointing that out, is met with the usual,

“Well then, there’d be no movie!”

Behold, post-modern fascism.

The most recent example would be the film Django Unchained, which while personally artistically satisfying, exemplifies this motif. It is a fascistic masterpiece insofar as the entire plot arch revolves around the existence and self-determination of a lone individual, in this case Django, and could not even materialize without him. There are rare exceptions, but generally in the modern ethos of film, this is the formula which is employed to tell a story. Perhaps it can be said that the objective conditions forming the subjective experiences exist, but that the subjective experiences are the foreground, while the masses, the landscape, all exist in the background and would not at all be explored save for the existence of the protagonist. A necessary investigation, which should be saved for another time, would be examining the rupture points wherein the modes of expression changed function, even use-value, and responded to the shifts in the modes of production.

Antiquity clearly employed one distinct form of function in artistic expression from modernity; where we are lost is the in-between, where the function ceased one form and manifested into another.
If we work alongside the notion of material progression, then we are of course bound to incorporate the status of artistic mediums into that overall equation. The key is watching for new artistic mediums as well as the movements which start in their wake, which have a tendency to react to external stimuli, mostly springing from the masses. Clutching to the events and upheavals of a given time, the points demonstrated earlier that art directly corresponds to the ideological mood of the time, and most of it is in turn completely overtaken by the cultural hegemon.

The presence of the gaze, which is something acknowledged throughout production of a film, is itself a direct result of the current mode of production, forms a key function of the shift in artistic, especially cinematic, function, The gaze, often contained within the span of two or so hours, fixates you upon a particularity, who’s aesthetic appeal has a limited span of time, and cannot enjoy the sort of permanence that a book, painting, sculpture, etc. enjoys. Meanwhile, a particular scene can be enjoyed multiple times, but against, within a specific time/framework, while consciously being subjected to the gaze of the viewer. Add the subjective perception of the viewer into this framework, whom is aware of the conditions in which the illusion of film takes places (ignoring it via the suspension of disbelief), here we already have a relationship with a disposition towards atomization. Here, the time to espouse an artistic point is not measured in lifetimes (such as the cultural importance of a particular painting or piece of literature), at most it is measured in generations with the case of film, and certain hastiness must take place. A scene, a filmed narrative, must work to have all the necessary details ready at once, while producing the agents of narrative whose composition is entirely sweeping enough to at least appeal to a majority of the viewership, at least the intended viewership (again, this is a matter of Capital circulation). Here the intention is established; that insofar as it will circulate capital, the development of a narrative which does not relate to a culture-at-large, but rather individual dispensers of cash, i.e. the viewership, films will continuously produce narratives composed by irrational individual heroes.

Knowing this, it cannot be emphasized enough to remember that film is rarely produced for the sake of artistic satisfaction, but instead serves an economic use-value (entertainment) and has proven to a be an extremely viable method of capital accumulation and circulation. We have only faint glimpses of what cinema looks like divorced from bourgeois cultural hegemony, and most of said material has been produced in the past from consciously revolutionary movements which sought to do this very thing, existing only in brief spats of time. Inversing the narrative and protagonist, or clearing distinctions between the two, demonstrates the ideology of rash individualism in society-at-large; through this, even in the most crowded theater or in the thickest of a party, atomization (cinema being on aspect of interpellating this point) has ensured that we shall all continuously be alone together.

In the modern narrative form, which is embodied in most cinema, adapting to all new forms of media, it enforces the notion (consciously or unconsciously) that the mostly socially-constructed notion of the individual exists in its most terrifying form, in completely isolation from one another, and the heroics of modern cinema only serve to reinforce this idea that you and you alone are the master of objective material circumstance. It serves to inject the idea into the masses that the individual exists in the foreground of all matters, severed from the backdrop.

Another crude example is the Batman; Bruce Wayne is the avenue through which we come to explore and understand the city of Gotham, which is the crux of the narrative even though it is quite obvious that because of that environment itself is he initially. Even long before the narratives of Batman, when cowboys were still in style, we see that, no, it is not the chaotic, beautiful (already inhabited) lands of the American West, with all its towering heights, that forms the prerequisite from which the fascistic heroic cowboy emerges; rather, because of that hero and the endeavors which he undertakes do we understand the latter.

Again, partly because of time, because of the gaze, the subject may not be presented with the totality from which our gun-toting ranger first bolts out of upon his trusted steed. Setterlism, in all it’s grotesque romanticism, must be at once personified into a Clint Eastwood, whom above all else is both in the narrative but at the same, because he has the ability to intervene in affairs, is above it. There are, again, always exceptions; however, the ontology of cinema, especially in the United States, can be characterized in this way, albeit very roughly at this stage in the analysis. Art, like many things in bourgeois society, requires remnants of past times to be incorporated into the mold of the superstructure when the use-value of a particular cultural ethos is favorable to bourgeois cultural hegemony. In the case of film, the ethos of the hero, which of course, has thus far manifested throughout history, has been entangled in the affairs of cinematic interpellation, a reactionary left-over from times bygone, yet still retaining the ability to captivate an audience. Although in this way, it shifts in function, and the hero itself transformed into something extreme, into something irrational. Boundless, the narrative must now surrender to the modern individual protagonist, whom now, more than ever, it owes its existence to. Now, more than ever, the narrative is not producing agents of storytelling, but as we have said, it is borne from an agent. Serving numerous functions, chief among them capital accumulation via entertainment value (the economics/chrematistics of the matter of the material base), the precise character of the modern hero fits neatly into the manifolds of bourgeois cultural hegemony, in both the productivist sense as well as feeding the ideological necessity of irrational individualism.


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